Mathieu BIGORGNE

FUN & FLY (Travels agency)

Digital Project, Marketing and Communications Manager

Steering of various digital and traditional marketing and communication campaigns and actions, but mainly, crisis management linked to the finalization of various projects (change of visual identity, replacement of the CRM still in the process of being created, redesign and launch of the new website) launched and to be carried out simultaneously; despite a context with high social or economic stakes for the company and an uncertain sectoral economic situation.

• COMMUNICATION STRATEGY AND TRADITIONAL OR DIGITAL MARKETING :

• Recommendations for various actions to acquire, engage or retain customers and business partners, on the steering and promotional or retargeting campaigns to be run, the construction and automation of emails, the animation of social networks, the organization of contests with definition of objectives, prizes and mechanics; but also on the loyalty and customer ambassador programs to be created and the pro athletes or events to be sponsored, etc...
• Creation and construction of RS publication templates in line with the new graphic charter, and recommendations on the different types of media to be created and used, and the strategy for distributing them.
• Elaboration of the communication strategy around the launch of the new site and rebranding.
• Construction of the global 2023 communications plan.
• Organization and production of the full team photoshoot for the new site and image change (individual, group or video/GIF).
• Press relations and participation in the creation of articles or advertising pages.

• PROJECT MANAGEMENT AND COORDINATION :

• Project takeover and remobilization of the various players involved.
• Taking stock of work done and managing delays.
• Resynchronization of parallel developments.
• Demanding monitoring of progress due to the various interconnections of flows/environments still under construction; and ongoing control of any regressions (side-effects) resulting from serial deployments.
• Development and finalization of site design.
• Various acceptance and test phases.
• Anticipation and management of deployment in production.

• CRISIS MANAGEMENT :

• Recovery and integration of content from the old site (Drupal=>Wp), but also rearrangement or correction of several contents and pages.
• Anticipation and preventive resolution of various major or technical problems related to the redesign, with potentially far-reaching consequences.
• Creation and monitoring of the various environments (preprod and prod, both Wordpress and CRM environments and workflows).
• Complex management of the deployment of the new site due to poorly controlled network infrastructure, problems recovering SSL certificates or DNS propagation.

• TRACKING :

• Configuration and migration of Google analytics to GA4.
• Creation, implementation and testing of new tagging plan: configuration of conversions and various tracking pixels for promotional campaigns (GTM,GAds,Meta,etc...)....

• INTERNAL ORGANIZATION :

• Restructuring and rationalization of various tools or drives and implementation of work processes.
• Accounting management of campaigns or digital tools and services.

COVID PERIOD

(Professional break)

• VOLUNTEER ACTIONS :

• Creation of a showcase site for a 3D printing entrepreneur, making the protective visor supports needed by caregivers during the first part of the pandemic and in particular during the various national confinements.
• Tutoring of a student in Master 1, Digital Project Manager and communication option.
• Development and growth consulting for small businesses or cultural associations.
• Creation of a crowdfunding campaign (KKBB) to finance an humourisitic web series.
• Permanent marketing and technology watch, acculturation to Web3, Metaverse, blockchain, NFT, AI various tools, etc...
• Involvement in the management of a video studio.

• PERSONNAL PROJECTS :

• Family properties renovation.
• Various travels or 4x4 expeditions.
• Creation of a Youtube channel dedicated to timelapses shooting (@GLOW.timelapse)
• Training in professional video editing with Davinci resolve 18 (In progress).

PUBLICIS (Monkees) Toulouse, Bordeaux and Paris

Digital project manager
Commercial monitoring and management of various digital projects with high stakes for clients such as: The PSG, EPSILON, IBERDROLA, INTERMARCHE, PICARD, VINCI...

• PRE-SALE :

• Analysis of specifications and support in framing the need
• Writing proposal and detailed recommendations
• Calls to offer proposal presentation

• PRODUCTION MANAGEMENT :

• Planning and management of the different production phases (Design, creation, development, recipe, deployment)
• Kick-off project meeting organization and animation in French and in English
• Technical and creative teams coordination on site or remotely
• Management of various TMA (maintenance) requests

• FINANCIAL MONITORING :

• Control and monitoring of planning and project margin
• Updated tracking files and internal / client production meetings organisation
• Realization of commercial / business forecast

• CUSTOMERS & TEAMS RELATIONSHIP :

• Management of customer relations and various actor of a project (Media Agency, SEO, Freelancer ...)
• Project management in a multilingual context
• Recruitment and accompaniment of trainees

• STRATEGY & ADVICES :

• Achievement of benchmark and wireframe
• Media and SEM recommendation
• Creative advices and UX / UI Tips

CISART

Cultural project manager and Digital strategy / communication consultant

• Organisation, set-up and animation of cultural events (+6000 visitors)
• Support in the framing of the need and goal definition
• Digital communication and SEO / SEA advices
• Website management and supervision
• Organisation and analysis of brand image definition brainstorming / brainwriting sessions
• Social network promotional campaign set-up and supervision

AKOA (Paris and Toulouse agency)

Creative and technical digital project manager
Website recast or digital project management for customer accounts like : KUONI, MICHELIN, DELONGHI, ROC, ALPLA...

• Analysis and framing of the needs and specifications.
• Redaction and presentation of detailed recommandation or proposal
• Organization and animation of kick-off, regular steering supervision or crisis meeting
• Planning and supervision of all the various digital project production stage
  (Conception, developpement, test, deployement)
• Customer relationship management.(or other project external actors)
• Management of the creative and technical team on site or remotely
• Control and supervisiont of the project rentability
• Reception and treatment of all kind of maintenance or simple evolution needs on an existant website
• Article redaction (sample published on a french on line magazine www.archimag.com).

FREELANCE

Digital transformation / strategy consultant and website creation
Html / PHP realisation sample : www.neoconomia.fr

• Framing of the need Support
• Digital communication and SEO / SEA advices
• Redaction and presentation of detailed proposition or proposal
• Graphics creation suppport and logo realisation
• Create, deploy, test and manage HTML / PHP website or trough a CMS (Wordpress, Magento, Prestashop ...).

X-PRIME (JWT/WPP Group)

Digital project manager
Realization of various actions for customers accounts like : LINVOSGES, MAZDA, DANONE, OPEL, PARROT...

• Design :
  Wireframes, benchmarks or detailed recommendation redaction and presentation.
• Organization :
  Implementation of a digital campaign and planning according to the media plan.
• Production management :
  Management of customer exchanges and coordination of technical and creative teams.
• Reports :
  Updating internal tracking files and production meetings / customers.

AKERYS/BELVIA

Sales assistant

• Customer advice and information.
• Organization of visits and management of sales planning.

EDF/GDF and Gaz De France

Customer service advisor

• Processing of customer complaints and various management lists.
• Incoming Calls and physical customer reception
• Advice, explanations of invoices and tariff studies.
• Sales of services and market offers.